Nubank

Situation

In 2020, Newmark entered a strategic partnership with Nubank, a rapidly expanding fintech company in Latin America, to support safe employee reboarding during the Covid-19 pandemic while enabling continued global growth. Nubank required a clear, executable plan to bring employees back to the office under changing and often unclear government safety regulations, while maintaining operational continuity across its portfolio.

While Nubank’s Real Estate and Workplace Services (REWS) team defined the Workplace Experience strategy, Newmark was tasked with end-to-end implementation. This included facilities management operations, operational task execution and the ability to localize solutions across geographies as Nubank continued to scale. Newmark worked in close coordination with internal stakeholders to translate strategy into day-to-day execution during a period of heightened uncertainty and rapid change.

Outcome

Delivered an integrated, customized service model that enabled safe workplace re-entry, operational efficiency and scalable growth. Newmark developed and implemented a tailored reboarding program, launched Nubank’s “NuWay of Working” post-pandemic operating model and embedded localized facilities management strategies in Brazil and Mexico. The team supported expansion initiatives including Nubank’s São Paulo headquarters and Casa UV, while extending facilities management capabilities to Germany, Colombia, the U.S. and additional markets.

This approach enabled safe workplace re-entry, delivered cost savings and operational efficiencies and supported Nubank’s growth from 15 million to 100 million clients globally—providing the infrastructure and workplace solutions required to sustain long-term expansion