Case Study

General Motors

PROJECT SUMMARY:

Global 9 million square meters removed $1B annual operational cost reduction target

NEWMARK SERVICES:

Portfolio Strategy Real Estate Technology Facilities Management Location Strategy

Newmark advised General Motors on a global real estate transformation focused on footprint reduction, operational efficiency and faster speed-to-market.

Situation

A leading financial services firm looking to increase capacity and expand time zone coverage for customers sought to open a new operational campus for up to 875 new associates.

Joint Newmark Consulting and Brokerage pursuit to provide a seamless team solution, from strategy to implementation. Managed a thorough screening and investigation of the eastern and central time zones, identifying top 15 markets in 12 states, eventually short-listing top 2 cities for detailed labor, community and property evaluations. Prepared incentive feasibility analysis, modeling and negotiation..

Outcome

Integrated an end-to-end service delivery approach that included business strategy, site selection, economic incentives negotiation and implementation, real estate transaction execution and assistance with the coordination and management of the announcement and public relations.