TIER 1 EXAMPLE: Newmark Polska (Company-Level)

• Impact to: Company / Investors / Share Price
• Owner: Corp PR / Comms
• Content Type: Company-Level Expansion
• Approvals: Exco Stakeholders, Corporate Comms, Legal and IR
• Channels: Corporate Comms Channels (Corp email, Teams, newsletter, NMRK.com, etc.)

TIER 2 EXAMPLE: How to Think About Tariffs & CRE (National)

• Impact to: Business Lines / Departments
• Owner: Marketing Leader / COE
• Content Type: National / Global trends, Business Line / Sector commentary
• Approvals: Department Stakeholder, Exco Stakeholders, Corporate Comms and Legal
• Channels: Corporate Comms & Business Line Channels

TIER 3 EXAMPLE: 2024 Texas CRE Icons (Local Industry Award)

• Impact to: Region / Local
• Owner: Regional / Local PR & Comms
• Content Type: Local Industry Award / Nomination
• Approvals: Broker, Market Leader, Corp Comms, Legal
• Channels: Regional / Local Channels

TIER 4 EXAMPLE: New Hire Tina Wakley (Local New Hire)

• Impact to: Region / Local
• Owner: Regional / Local Marketing
• Content Type: Local New Hire
• Approvals: Market Leader
• Channels: Regional / Local Channels