Content Governance Thresholds
Detailed breakdown of Tiers 1-4.
Tier | Material Impact to: | Owner (Content & Runs Approvals) | Content Type / Announcement | Approvals (Run
by Owner) | Channel Lead* |
|---|---|---|---|---|---|
1 | Company / Investors / Share Price | Corporate PR/Comms or IR | • PR & Communications for:
· M&A and Major Company Level Expansions
· Company-Level Reports (Annual Report, CRR, etc.)
· Company and Brand Positioning and Performance
· Company Executives (Announcements and Bios)
· Top Tier or Broadcast Opportunities
· Company Awards • All Crisis Communication Management
• Financial/Revenue Related Status/Disclosures | • Broker/Stakeholder • Market Leader • Corporate Comms • Exco Stakeholder,
where applicable • Legal • IR • Cantor Exec,
where applicable | Corporate |
2 | Business Line / Departments | Corporate PR/Comms
Marketing Leader/COE: For all Marketing/BD-related products* | • PR & Communications for:
· Business Line, Practice Group, Product Launch, Repositioning or Discontinuation
· National / Global trends, Business Line / Sector commentary (Exco, Leadership, SME)
· Hires/Promotions: C-Suite, Business Line/Practice Group Leaders, Multimarket Teams
· Wire-Level Transactions or Assignments:
· Multimarket or $150M+, 300M D&SF · Identified as market record setting; anticipated to be highly visible/nuanced · Nominations/Award • Company-Wide Comms (Company, Business or Department, Newsletters)
• Events – Company Level or Business Line
• *Marketing/BD-related products: Intranet content, Client-facing or Business-line Newsletters, Reports, Brochures, Websites, Templates, Pitches, Proposals, Decks, Department/Business Line Comms, etc. | • Broker/Stakeholder • Market Leader • Corporate Comms • Exco Stakeholder,
where applicable • IR, where applicable • Legal | Corporate
and/or
Business Line |
3 | Region / Local | Region / Local PR/Comms | • PR & Communications for: ·Transactions or Assignments ·Nominations/Awards ·Thought Leadership ·Research ·Hires/Promotions – SMD+ (Announcements and Bios) | • Broker/Stakeholder • Market Leader • Corporate Comms* *To comment within 24 hours prior to distribution • Legal | Regional/ Local |
4 | Region / Local | Region / Local Marketing | • Hires/Promotions – Up to SMD (Announcements and Bios) • Broker-to-client emails, Office-to-client emails • Sponsorships and Events • Memberships • Holidays • Charities | • Market Leader | Regional/ Local |
