What is the Newmark Content Governance Threshold Policy:

The Policy maps required owners, reviewers, approvers and communication channels by content type. Requirements may vary by region, topic and partner agreements.

Why it matters:

The Policy ensures every message we release is accurate, consistent, compliant and on-brand. The result is enhanced credibility, institutional integrity and reduced legal and reputational exposure.

How to use the content tiers:

The tiered review requirements are proportional to risk and audience impact—heightened oversight for sensitive, market‑moving, or regulated content; streamlined handling for routine updates.

Assign the appropriate tier (company-level, marketing, or regional/local) and use the guidance to set approvals and process.