Primary
DARK NAVY PMS 296 C CMYK 100/81/43/43 RGB 0/45/75 HEX 002D4B
ROYAL NAVY PMS 2161 C CMYK 92/51/9/16 RGB 13/90/132 HEX 0D5A84
BRIGHT BLUE PMS 300 C CMYK 100/56/0/0 RGB 0/107/82 HEX 006BB6
PREVIOUSLY NEWMARK BLUE
Neutral
LINEN PMS 7499C CMYK 2/2/3/0 RGB 247/246/243 HEX F7F6F3
MIST PMS COOL GREY 1C CMYK 8/4/3/0 RGB 233/237/239 HEX E9EDEF
WHITE PMS PROCESS WHITE CMYK 0/0/0/0 RGB 255/255/255 HEX FFFFFF
Accent
SKY PMS 2995 C CMYK 65/2/3/0 RGB 15/195/245 HEX 0FC3F5
AMBER PMS 7409 C CMYK 1/27/89/2 RGB 241/180/52 HEX F1B434
All colors are to be applied only in their original form at 100%, without the use of tints, shades, or variations.
Color Palette Description, Field Use
Newmark's updated color palette is a digital-first collection that leverages a wide dynamic range to enable energetic, sophisticated and impactful brand experiences.
Optimized for social media, our updated palette shines when creatively applied to both digital and print applications. See the following pages of usage, proportions and combinations.
Primary
Main anchor color in most applications.
DARK NAVY
Our anchor color embodies the delicate balance between authority and restraint. It is meticulously crafted for organizations like Newmark, that are firmly rooted in trustworthiness.
Secondary, supporting or main color in most applications.
ROYAL NAVY
Our supporting color strikes a harmonious footing between approachability and gravitas. It conveys premium sophistication, contemporary focus, and clarity.
Use color sparingly for platform-level applications
BRIGHT BLUE PREVIOUSLYNEWMARK BLUE
Our platform color projects confidence and professionalism with a rich, saturated hue that provides an energetic vibrancy that feels modern and dynamic.
Neutral
Color for background use only, no text.
LINEN
A warm, soft neutral that carries subtle warmth with an accessible and inviting aesthetic.
Color for background use only, no text.
MIST
A sophisticated, cool-toned neutral that provides a subtle coolness and serene, timeless backdrop.
WHITE
A foundational neutral that embodies the principles of transparency and simplicity.
Accent
Color not permitted for use as a flood background.
SKY
An energetic accent with an electric presence that exudes a luminous quality and digital modernity.
Color not permitted for use as a flood background.
AMBER
A vibrant, golden accent that radiates energy and optimism
Type Only
BLACK
Limiting black to type prevents visual heaviness and maintains design balance
Use color for type only, not permitted for use as a background. Can be used for gradient overlays.
All colors are to be applied only in their original form at 100%, without the use of tints, shades, or variations
Brand Color Hierarchy & Use Proportions, Field Use
Newmark's updated color palette is divided into dark and light schemes.
Dark scheme
PRIMARIES AS BACKGROUNDS
~60% [COMBINED ALL DARK TONES]
For the dark scheme, primaries are the default ground for designs. This allows us to show up with an ownable sophisticated brand asset.
NEUTRALS ~35% [COMBINED ALL LIGHT TONES]
USE AS A BACKGROUND COLOR ONLY, TEXT USE NOT PERMITTED.
ACCENT <5%
LIMIT USAGE OF MULTIPLE COLORS
Do not use as a background color
Light scheme
NEUTRALS AS BACKGROUNDS ~75% [COMBINED ALL LIGHT TONES]
For the light scheme, neutrals are the default ground for designs. This allows us to show up as clear, legible and modern.
USE AS A BACKGROUND COLOR ONLY, TEXT USE NOT PERMITTED.
All colors are to be applied only in their original form at 100%, without the use of tints, shades, or variations. Please follow the overall percentages when designing to ensure consistency.
PRIMARIES ~20% [COMBINED ALL DARK TONES]
ACCENT <5%
LIMIT USAGE OF MULTIPLE COLORS
Do not use as a background color
Data Visualization Color
Data Visualization colors are intended only for use when additional colors are required to represent data in charts, graphs, and maps.
DO NOT USE THESE COLORS AS ACCENTS IN ANY APPLICATION.
Bright Blue
CMYK 100/56/0/0
RGB 0/107/182
Hex 006BB6
Medium Gray
CMYK 0/0/0/40
RGB 153/153/153
Hex 999999
Sky
CMYK 65/2/3/0
RGB 15/195/245
Hex 0FC3F5
Dark Navy
CMYK 100/81/43/43
RGB 0/45/75
Hex 002D4B
Teal
CMYK 59/21/34/0
RGB 111/166/167
Hex 6FA6A7
Tan
CMYK 13/20/48/0
RGB 222/198/146
Hex DEC692
Dark Gray
CMYK 0/0/0/60
RGB 102/102/102
Hex 666666
Silver Blue
CMYK 36/10/8/0
RGB 160/200/219
Hex A0C8DB
Slate
CMYK 57/45/24/1
RGB 123/131/159
Hex 7B839F
Olive
CMYK 52/38/71/25
RGB 110/114/81
Hex 6E7251
Gold
CMYK 0/22/70/34
RGB 169/132/51
Hex A98433
Burgundy
CMYK 34/96/87/51
RGB 101/20/22
Hex 651416
Terracotta
CMYK 18/82/98/7
RGB 193/78/41
Hex C14E29
AVAILABLE SPACE AND TENANT DEMAND AS PERCENT OF OVERALL MARKET
EMPLOYMENT BY INDUSTRY, MONTH 202X
EMPLOYMENT GROWTH BY INDUSTRY, 12-MONTH % CHANGE, MONTH 202X
Charts, Graphs and Maps
Data Visualization Color Usage
Data visualization colors must be applied in the specified sequence below.
Limited-Use Colors should only be used when additional colors are required to represent data in charts, graphs, or maps. When differentiating elements on maps, begin with the primary colors in the sequence—for example, Bright Blue, Medium Gray, Sky, Dark Navy, and Teal.
Bright Blue
CMYK 100/56/0/0
RGB 0/107/182
Hex 006BB6
Medium Gray
CMYK 0/0/0/40
RGB 153/153/153
Hex 999999
Sky Blue
CMYK 65/2/3/0
RGB 15/195/245
Hex 0FC3F5
Dark Navy
CMYK 100/81/43/43 RGB 0/45/75
Hex 002D4B
Teal
CMYK 59/21/34/0
RGB 111/166/167
Hex 6FA6A7
Tan
CMYK 13/20/48/0
RGB 222/198/146
Hex DEC692
Dark Gray
CMYK 0/0/0/60
RGB 102/102/102
Hex 666666
Silver Blue
CMYK 36/10/8/0
RGB 160/200/219
Hex A0C8DB
Slate
CMYK 57/45/24/1
RGB 123/131/159
Hex 7B839F
Olive
CMYK 52/38/71/25
RGB 110/114/81
Hex 6E7251
Gold
CMYK 0/22/70/34
RGB 169/132/51
Hex A98433
Burgundy
CMYK 34/96/87/51
RGB 101/20/22
Hex 651416
Terracotta
CMYK 18/82/98/7
RGB 193/78/41
Hex C14E29
To ensure charts and graphs are accessible to individuals with color vision deficiencies, avoid using multiple shades of the same color (e.g., blue) within a single visualization. Instead, choose colors that are clearly distinguishable from one another and provide sufficient contrast. When possible, reinforce differences with patterns, textures, or labels in addition to color. This approach ensures that all users—including those with color impairments—can accurately interpret the data being presented.
Examples of Data Visualization Usage for Charts, Graphs and Maps
AVAILABLE SPACE AND TENANT DEMAND AS PERCENT OF OVERALL MARKET
EMPLOYMENT BY INDUSTRY, MONTH 202X
EMPLOYMENT GROWTH BY INDUSTRY, 12-MONTH % CHANGE, MONTH 202X
TOTAL LEASING ACTIVITY (MSF)
AVAILABILITY RATE BY SUBMARKET
* In line graphs, interchange data visualization colors as necessary to enhance data distinction.
Color Usage for Type
DARK NAVY BACKGROUND
White
Sky
Amber
ROYAL NAVY BACKGROUND
White
BRIGHT BLUE BACKGROUND
White
LINEN BACKGROUND
Dark Navy
Royal Navy
Bright Blue
Black
MIST BACKGROUND
Dark Navy
Royal Navy
Bright Blue
Black
WHITE BACKGROUND
Dark Navy
Royal Navy
Bright Blue
Black
Sky
Amber
The outlined color combinations are the ONLY approved applications for type and backgrounds on Neutral Brand Backgrounds. Note that neutral colors are not approved for type on dark background, except White.
All color names shown inside each tile represent text color on that background.
Color Usage Rules
Combinations
All primary, neutral and accent colors may be used with one another. Be mindful of the hierarchy & use proportions outlined on the previous pages.
Primary Colors
Primary colors are the foundation of the brand’s visual identity. They must be present in all branded materials and should serve as a prominent color in design applications.
Slides, illustrates correct primary color usage
Neutral Colors
Neutral colors are the default ground for designs, they should be used a backgrounds and allows designs to be clear, legible and modern. Do not use neutral colors for type or as accents except black.
Slides, illustrates correct primary color usage
Color Schemes Follow the light and dark color schemes as outlined in the previous pages.
Consistency Always use the exact approved color values (CMYK, RGB, HEX, or Pantone) provided in the brand palette. Do not create tints, shades, or Contents variations of the core colors.
Covers, illustrates correct usage of color combinations
Covers, illustrates correct usage of color combinations
Covers, illustrates correct usage of color combinations
Covers, illustrates correct usage of color combinations
Accent Colors
Accent colors are vibrant, saturated hues that should only be used when legible and appropriate. Please limit usage to one main accent color; multiples should be avoided unless substantial visual space is available and the overall percentage is less than 5%. Do not use accent colors as a flood color for a background.
See pages in the type section for specific rules for type and accent colors.
Accent-colored text (e.g., Sky) may be used selectively to highlight key data points, provided overall usage does not visually dominate the layout.
Use accent color only for:
- Key numbers
- Critical insights/highlights
- Full paragraphs
- Repetitive highlights
TOC Slide, illustrates correct use of a full bleed image with type on top, contrast must be adequate for legibility
Social Media Carousel, illustrates correct usage of color and color combinations Use black‑and‑white photography to create visual interest
These color combinations are NOT PERMITTED. See Unsuccessful Color Usage Examples below.
Slide Closing, flood Dark Navy with Amber accent color
Both accent colors are allowed in this examole because there's substante visual space
Do not stack/layer multiple accent colors in the same visual area. Such combinations are NOT PERMITTED. Use only one accent color per focal element or color zone.
Booklet Page, Usage of Sky as highlight for data
Body Copy Blocks
All body copy must be black on neutral backgrounds or white on dark backgrounds.
Newmark Group, Inc. (Nasdaq: NMRK), together with its subsidiaries (“Newmark”), is a world leader in commercial real estate, seamlessly powering every phase of the property life cycle.
Newmark’s comprehensive suite of services and products is uniquely tailored to each client, from owners to occupiers, investors to founders, and startups to blue-chip companies. Combining the platform’s global reach with market intelligence in both established and emerging property markets, Newmark provides superior service to clients across the industry spectrum. Expanding our Managed Services platform with Fund Administration is a natural progression and reinforces Newmark’s position as a full-service partner.
RFP Document, body copy must be black.
Hyperlinks
URLs must be underlined in body copy.
- For social posts, video content,
display URLs in all caps.
- On the dark scheme or darker image, links should be in white.
- On the light scheme or lighter image, links should be in Royal Navy.
- Do not include http:// or www in the addresses.
- For email addresses in body copy they can be styled as the body copy and not underlined, for contact information they should be in lowercase.
We welcome the opportunity to discuss our insights, visit us at: nmrk.com/insights/market-report
URL Body Copy, illustrates correct usage of a hyperlink in a copy block
Gradients
Use of a gradient overlay is permitted for photography when higher contrast is needed for adequate legibility of text. Use the defined gradient style from the Creative Cloud Library. Do not use any other color except black as an overlay gradient.
Accessibility
Ensure sufficient color contrast when applying core colors in text, backgrounds, or data visualization. Color usage must always support legibility and readability.
Newmark is a world-leading commercial real estate advisor and service provider to large institutional investors, global corporations and other owners and occupiers. Built with purpose and driven by excellence, Newmark’s comprehensive platform is uniquely tailored to provide superior outcomes to clients across the industry.
Founded in 1929 and headquartered in New York City, Newmark is one of the fastest-growing publicly traded commercial real estate companies in the world. Our talent-centric expansions and acquisitions are intentionally engineered to deliver excellence for our clients and stakeholders. This growth strategy allows us to solve complex real estate challenges across sectors and geographies, empowering our clients to excel.
RFP Document, body copy must be white on dark backgrounds.
End Frame, illustrates correct usage of a hyperlink in social media.
Social Media Carousel, illustrates correct usage of a photograph with a gradient overlay and full bleed photograph.
Color Output
Follow the guide to the right to ensure accurate color application across digital and print materials.
PANTONE Custom Printing
Pantone (PMS) is a color matching system that uses a code number to identify a specific color. Pantone is used to consistently reproduce color no matter where something is printed.
Use Pantone for the following:
High-end printing of specialty items such as business cards, corporate brochures, etc. where consistent representation of the Bright Blue is especially important.
Color matching reference for interior paint or branded merchandise
CMYK Print
CMYK stands for cyan, magenta, yellow and black; it is the color mode used for general printing.
Always use the CMYK color breakdown when a file’s final output is a printed, physical document.
Large-scale printing for tradeshow booths.
RGB Digital/On Screen
RGB stands for red, green and blue; it is the color mode intended for screen display
Use the RGB color breakdown when a file’s final output will be viewed on a digital screen.
HEX Websites
Hex (hexadecimal color) is used primarily for on-screen, website viewing.
The six-digit combination of numbers and letters is the shorthand for a color’s RGB breakdown.
Successful Color Usage Examples
Sell Sheet, illustrates correct use of color combinations
Social Media Carousel, illustrates correct use of color combinations
Social Media Carousel, illustrates correct use of color combinations
Sell Sheet, illustrates correct use of color combinations
Social Media Ad, illustrates correct use of Dark Navy and Bright Blue on Linen
TOC Slide, illustrates correct use of a full bleed image with type on top, contrast must be adequate for legibility.
AVOID THESE
Unsuccessful Color Usage Examples
Accent colors are NOT PERMITTED to be used as a background.
Accent colors are NOT PERMITTED to be used as a color block as it is over 5% and a background.
Multiple color gradients are NOT PERMITTED. Gradient overlays for photos are corporate use only and require the use of predefined settings found in the design library, the permitted color is a black-only overlay.
Incorrect color usage, accents are NOT PERMITTED to be used on a Bright Blue background.
DO NOT use colors outside the palette, even for a highlight.
Use of unapproved color combinations for type is NOT PERMITTED as it causes visual vibrations that can impair legibility. Multiple accent colors in close proximity should be avoided.