Main Palette Specifications, Field Use
Primary
DARK NAVY PMS 296 C CMYK 100/81/43/43
RGB 0/45/75
HEX 002D4B
ROYAL NAVY PMS 2161 C CMYK 92/51/9/16
RGB 13/90/132
HEX 0D5A84
BRIGHT BLUE PMS 300 C CMYK 100/56/0/0
RGB 0/107/82
HEX 006BB6
Neutral
LINEN PMS 7499C CMYK 2/2/3/0
RGB 247/246/243
HEX F7F6F3
ROYAL NAVY PMS COOL GREY 1C CMYK 8/4/3/0
RGB 233/237/239
HEX E9EDEF
BRIGHT BLUE PMS PROCESS WHITE CMYK 0/0/0/0
RGB 255/255/255
HEX FFFFFF
Neutral
SKY PMS 2995 C CMYK 65/2/3/0
RGB 15/195/245
HEX 0FC3F5
AMBER PMS 7409 C CMYK 1/27/89/2
RGB 241/180/52
HEX F1B434
All colors are to be applied only in their original form at 100%, without the use of tints, shades, or variations
Color Palette Description, Field Use
Newmark's updated color palette is a digital-first collection that leverages a wide dynamic range to enable energetic, sophisticated and impactful brand experiences.
Optimized for social media, our updated palette shines when creatively applied to both digital and print applications. See the following pages of usage, proportions and combinations.
Primary
Main anchor color in most applications.
DARK NAVY
Our anchor color embodies the delicate balance between authority and restraint. It is meticulously crafted for organizations like Newmark, which exemplify quiet leadership, are firmly rooted in trustworthiness, and possess a profound depth of engineering expertise.
Secondary, supporting or main color in most applications.
ROYAL NAVY
Our supporting color strikes a harmonious footing between approachability and gravitas. It conveys premium sophistication, contemporary focus, and clarity
Use color sparingly for platform-level applications
DARK NAVY PREVIOUSLY BRIGHT BLUE
Our platform color projects confidence and professionalism with a rich, saturated hue that provides an energetic vibrancy that feels modern and dynamic.
Neutral
Color for background use only, no text
LINEN
A warm, soft neutral that carries subtle warmth with an accessible and inviting aesthetic.
Color for background use only, no text
MIST
A sophisticated, cool-toned neutral that provides a subtle coolness and serene, timeless backdrop.
WHITE
A foundational neutral that embodies the principles of transparency and simplicity.
Accent
Color not permitted for use as a flood background
SKY
An energetic accent with an electric presence that exudes a luminous quality and digital modernity.
Color not permitted for use as a flood background
AMBER
A vibrant, golden accent that radiates energy and optimism
Type Only
BLACK
Limiting black to type prevents visual heaviness and maintains design balance
Use color for type only, not permitted for use as a background. May be used for gradient overlays.
All colors are to be applied only in their original form at 100%, without the use of tints, shades, or variations
Brand Color Hierarchy & Use Proportions, Field Use
Newmark's updated color palette is divided into dark and light schemes
Dark scheme
PRIMARIES AS BACKGROUNDS
~60% [COMBINED ALL DARK TONES]
NEUTRALS ~35% [COMBINED ALL DARK TONES]
ACCENT <5%
Light scheme
NEUTRALS AS BACKGROUNDS ~75% [COMBINED ALL DARK TONES]
For the light scheme, neutrals are the default ground for designs. USE AS A BACKGROUND COLOR ONLY, TEXT USE NOT PERMITTED. This allows us to show up as clear, legible and modern.
All colors are to be applied only in their original form at 100%, without the use of tints, shades, or variations. Please follow the overall percentages when designing to ensure consistency.
PRIMARIES ~20% [COMBINED ALL DARK TONES]
ACCENT <5%
LIMIT USAGE OF MULTIPLE COLORS
Do not use as a background color
Data Visualization Color
Data Visualization colors are intended only for use when additional colors are required to represent data in charts, graphs, and maps.
DO NOT USE THESE COLORS AS ACCENTS IN ANY APPLICATION.
Bright Blue
CMYK 100/56/0/0
RGB 0/107/182
Hex 006BB6
Medium Gray
CMYK 0/0/0/40
RGB 153/153/153
Hex 999999
Sky Blue
CMYK 65/2/3/0
RGB 15/195/245
Hex 0FC3F5
Dark Navy
CMYK 100/81/43/43
RGB 0/45/75
Hex 002D4B
Teal
CMYK 100/56/0/0
RGB 0/107/182
Hex 006BB6
Bright Blue
CMYK 100/56/0/0
RGB 0/107/182
Hex 006BB6
Bright Blue
CMYK 100/56/0/0
RGB 0/107/182
Hex 006BB6
Charts, Graphs and Maps
Data Visualization Color Usage
Data visualization colors must be applied in the specified sequence below.
Limited-Use Colors should only be used when additional colors are required to represent data in charts, graphs, or maps. When differentiating elements on maps, begin with the primary colors in the sequence—for example, Bright Blue, Medium Gray, Accent Blue, Rich Navy, and Teal.
Bright Blue
CMYK 100/56/0/0
RGB 0/107/182
Hex 006BB6
Bright Blue
CMYK 100/56/0/0
RGB 0/107/182
Hex 006BB6
Bright Blue
CMYK 100/56/0/0
RGB 0/107/182
Hex 006BB6
Bright Blue
CMYK 100/56/0/0
RGB 0/107/182
Hex 006BB6
Bright Blue
CMYK 100/56/0/0
RGB 0/107/182
Hex 006BB6
Bright Blue
CMYK 100/56/0/0
RGB 0/107/182
Hex 006BB6
Bright Blue
CMYK 100/56/0/0
RGB 0/107/182
Hex 006BB6
Bright Blue
CMYK 100/56/0/0
RGB 0/107/182
Hex 006BB6
Bright Blue
CMYK 100/56/0/0
RGB 0/107/182
Hex 006BB6
Bright Blue
CMYK 100/56/0/0
RGB 0/107/182
Hex 006BB6
Bright Blue
CMYK 100/56/0/0
RGB 0/107/182
Hex 006BB6
Bright Blue
CMYK 100/56/0/0
RGB 0/107/182
Hex 006BB6
Bright Blue
CMYK 100/56/0/0
RGB 0/107/182
Hex 006BB6
To ensure charts and graphs are accessible to individuals with color vision deficiencies, avoid using multiple shades of the same color (e.g., blue) within a single visualization. Instead, choose colors that are clearly distinguishable from one another and provide sufficient contrast. When possible, reinforce differences with patterns, textures, or labels in addition to color. This approach ensures that all users—including those with color impairments—can accurately interpret the data being presented.
Color Usage for Type
DARK NAVY
White
Sky
Amber
ROYAL NAVY
White
BRIGHT BLUE
White
LINEN
DARK NAVY
ROYAL NAVY
BRIGHT BLUE
BLACK
MIST
DARK NAVY
ROYAL NAVY
BRIGHT BLUE
BLACK
WHITE
DARK NAVY
ROYAL NAVY
BRIGHT BLUE
BLACK
SKY
AMBER
The outlined color combinations are the ONLY approved applications for type and backgrounds. Note that neutral colors are not approved for type, except White.
Color Usage Rules
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Color Output
Follow the guide to the right to ensure accurate color application across digital and print materials.
PANTONE Custom Printing
Pantone (PMS) is a color matching system that uses a code number to identify a specific color. Pantone is used to consistently reproduce color no matter where something is printed.
Use Pantone for the following:
High-end printing of specialty items such as business cards, corporate brochures, etc. where consistent representation of the Bright Blue is especially important.
Color matching reference for interior paint or branded merchandise
Large-scale printing for tradeshow booths.
CMYK Print
CMYK stands for cyan, magenta, yellow and black; it is the color mode used for general printing.
Always use the CMYK color breakdown when a file’s final output is a printed, physical document.
RGB Digital/On Screen
RGB stands for red, green and blue; it is the color mode intended for screen display
Use the RGB color breakdown when a file’s final output will be viewed on a digital screen.
HEX Websites
Hex (hexadecimal color) is used primarily for on-screen, website viewing.
The six-digit combination of numbers and letters is the shorthand for a color’s RGB breakdown.