Each of our two typefaces plays a specialized role in bringing to life our robust brand personality—human-centered, future-focused and creative. Please set type in a artful manner that speaks to the Newmark brand and uses type as form.
Libre Caslon Text: Libre Caslon Text — Regular, Italic
Inter: Light, Regular, Bold
Libre Caslon brings warmth, credibility, and refined editorial character, evoking trust and timeless sophistication.
Inter adds clarity, usability, and modern precision, optimized for strong readability across digital and marketing applications.
The pairing creates a visual language that feels elevated yet contemporary — blending heritage-inspired storytelling with the confidence of modern technology brands.
Both fonts are Google Fonts, approved for web, digital, PowerPoint, and Word applications.
WEB & DIGITAL USE Both fonts are optimized for screen rendering at all sizes — ideal for web, email, and mobile.
IvyOra — Corporate Use Only
IvyOra is a limited-license font held by the corporate Brand and Design team. It is reserved for corporate use only and must not be used in any field marketing materials. License restrictions limit IvyOra to centrally produced social, web, event, and video assets only.
Approved for corporate assets only:
- Corporate website, social, event and video
- Newmark branded property marketing signage
Libre Caslon Text Regular
Large Headlines
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
@&%$1234567890
Libre Caslon Text Italic
Joiners, Large Headlines
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
@&%$1234567890
Inter light
Body Copy
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
@&%$1234567890
Inter Regular
Special Cases: Retail Signage Digital Evites
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
@&%$1234567890
Inter Bold
Subheadlines: Uppercase
Section Headlines: Title Case
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
@&%$1234567890
Libre Caslon Text must always be set in Regular/Italic weight
DO NOT apply bold styling to this font.
Default System Fonts
Non-Licensed (Free) Fonts: use these fonts when you don't have access to the brand fonts. Brand fonts are typically reserved for designers.
The default fonts are Arial and Times New Roman.
Use these fonts in situations where Libre Caslon Text and Inter may not be displayed correctly or font licenses are unavailable.
Default system fonts apply to Outlook, email signatures, Campaign Breeze, and Buildout, as well as any platform where brand fonts are unavailable.
AVOID
- Do not use bold Times New Roman font
- We use standard kerning, not wide or narrow
Times New Roman
Replaces instances of Libre Caslon Text Regular
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
@&%$1234567890
Times New Roman Italic
Replaces instances of Libre Caslon Text Italic
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrs tuvwxyz
@&%$1234567890
Arial Bold
Replaces instances of Inter Bold
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
@&%$1234567890
Arial Regular
Replaces instances of Inter Regular
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
@&%$1234567890
Type Scales
This base scale for type, acceptable ranges are on the subsequent pages. Sizes can be adjusted, but the proportion between the differing classes should be maintained.
H1
Tenihit Quia Nonsequo
Libre Caslon Text Regular
70pt
H2
Tenihit Quia Nonsequo
Libre Caslon Text Regular
66pt
H3
Tenihit Quia Nonsequo
Libre Caslon Text Regular
52pt
H4
Tenihit Quia Nonsequo
Libre Caslon Text Regular
40pt
Sub1
Tenihit Quia Nonsequo
Libre Caslon Text Regular
32pt
Sub2
TENIHIT QUIA NONSEQUO
Inter Bold
22pt
Body1
Nequi officia que destibust eatum quosantia non re, aut excessed maximet quaerferum quas est audicil in corasped qui conem et estia si ditaquis rehent harum rem aut eum ius pro evel illecta quaepe dolorehenis as repe rectem iur.
Inter Light
14pt
Body2
Nequi officia que destibust eatum quosantia non re, aut excessed maximet quaerferum quas est audicil in corasped qui conem et estia si ditaquis rehent harum rem aut eum ius pro evel illecta quaepe dolorehenis as repe rectem iur.
Inter Regular
11pt
Caption
Tenihit quia nonsequo del mil il ipiciati cum ipsanditi doles
Inter Regular
9pt
Quote
Tenihit quia nonsequo del mil il ipiciati cum ipsanditi doles
Libre Caslon Text Italic
Under 12 words
22pt
Quote
Tenihit quia nonsequo del mil il ipiciati cum ipsanditi doles repe rectem iur ut harcideria aut apidem is eatur arum quos
Libre Caslon Text Regular
9-30 words
22pt
Setting Type
Type design is an art and a science, and it is crucial to strike a balance between the two when creating designs. Good type design allows us to make complex ideas and concepts scannable, easy to digest—permitting Newmark's brand voice to be read with clarity and precision.
Note that italics should be used sparingly for quotes and stylistically for joiner text.
Italics should not be used for ordinary text.
FONT
CASE
DIGITAL PT/PX SIZE
PRINT/PDF PT/PX SIZE
LEADING
TRACKING + SETTING
H1
Libre Caslon Text Regular
Title / Sentence Case
70-300
36-80
1.2
-5/ 0% Optical
H2
Libre Caslon Text Regular
Title / Sentence Case
66-250
28-60
1.2
-5 / 0% Optical
H3
Libre Caslon Text Regular
Title / Sentence Case
52-90
24-56
1.2
-5 / 0% Optical
H4
Libre Caslon Text Regular
Title / Sentence Case
40-80
18-42
1.2
-5 / 0% Optical
Sub1
Libre Caslon Text Regular
Title / Sentence Case
32-48
24-40
1.2
-5 / 0% Optical
Sub2
Inter Bold
All Caps
20-42
18-36
1.3
75 / 0% Optical
Eyebrow
Inter Bold
All Caps
14-32
12-24
1.3
75 / 0% Optical
Body1
Inter Light
Sentence Case
14-36
10-14
1.3
0 / 0% Optical
Body2
Inter Regular
Sentence Case
11-24
09-13
1.3
0 / 0% Optical
Highlights
Inter Bold
Title Case / All Caps
14-22
10-14
1.3
25 / 0% Optical
Caption/ Source
Inter Regular
Title / Sentence Case
09-14
06-12
1.3
0 / 0% Optical
Quote
Libre Caslon Text Italic
Can be applied under 8 words only. If it exceeds 8 words, use Libre Caslon Text Regular.
Title / Sentence Case
22-28
18-24
1.15
Tracking: -10 Skew: -10°
Type Usage and Accent Color
Design Elements — Permitted
- Rule lines and dividers (thin weight only)
- Stat or callout box border
Text — Permitted
- Short Eyebrow (8 words max)
- Short Headline (10 words max)
- Short pull quote (12 words max)
- Data callout numbers
Everything Else — Not Permitted
- Background fills of any size
- Body text, headlines, captions
- Full callout box fill
- Decorative use with no functional purpose
- Multiple elements on one page or slide
Accent colors are permitted for specific text elements, but only within defined size constraints that keep their visual footprint within the ~5% threshold.
Amber and Sky are permitted as text colors for the following three elements only, subject to the constraints below. Either accent color may be used for any of the three elements.
Eyebrow, successful usage at 8 words or less in the accent amber color
Short Headline, successful usage at 10 words or less in the sky color
Short Quote, successful usage at 12 words or less in the sky color
Stacked accent color combinations are NOT PERMITTED. Do not stack or layer multiple accent colors in the same visual area.
WHITE
Dark Navy
Royal Navy
Bright Blue
Black
Sky
Amber
Approved type color combinations
TYPE ELEMENT GUIDE FOR WHITE BACKGROUNDS
LINEN
Dark Navy
Royal Navy
Bright Blue
Black
Approved type color combinations
TYPE ELEMENT GUIDE FOR LINEN BACKGROUNDS
Light Scheme
MIST
Dark Navy
Royal Navy
Bright Blue
Black
Approved type color combinations
TYPE ELEMENT GUIDE FOR MIST BACKGROUNDS
Dark Scheme
DARK NAVY
White
Sky
Amber
Approved type color combinations
TYPE ELEMENT GUIDE FORDARK NAVY BACKGROUNDS
Dark Scheme
ROYAL NAVY
White
Approved type color combinations
TYPE ELEMENT GUIDE FOR ROYAL NAVY BACKGROUNDS
Dark Scheme
BRIGHT BLUE
White
Approved type color combinations
TYPE ELEMENT GUIDE FOR BRIGHT BLUE BACKGROUNDS
Typography Highlight System
The Rules
- Same phrase stays one color.
- One headline does one job. Eyebrow, headline, and body never compete.
- Use color and italics sparingly for emphasis, and avoid relying on both at the same time except in specific highlighted examples shown in this block.
Italic word same size of others when in one line
TEXT HIGHLIGHT STYLE 01
The Quiet Stack
When to use
Default. Authoritative, balanced statements. The brand’s natural voice when no extra emphasis is needed.
Rules
- Two lines, same color
- All Upright Roman (no italic)
- Can use italic to highlight key words; the rest stays Regular
- Break before & or and
- 6–10 words total
TEXT HIGHLIGHT STYLE 02
The Italic Joiner
When to use
When the headline reads as editorial poetry — emphasizes the two ideas being joined.
Rules
Connector word in italic only
- Allowed: and, &, or, to, for, with, is
- Italic word ~50–100% size of others
- One italic word maximum per headline
- Never italicize a noun
TEXT HIGHLIGHT STYLE 03
The Color Lift
When to use
When the headline is the campaign — short, punchy, page-owning. The whole thought lifts off the page.
Rules
Entire short headline in accent color
- Sky on dark/Bright Blue on light
- Amber permitted on dark only
- Roman, never italic
- 4 words maximum
Both accent colors are allowed in this example because there's substantial visual space
TEXT HIGHLIGHT STYLE 04
The Statement Stack
When to use
When line 1 is the verb or command and line 2 is the qualifier — a poster-style call to action.
Rules
Setup Line
- Smaller, regular weight
Main Line
- Italic, and clearly bigger than the setup
- Ends with a period or em-dash
Both Lines
- Same color
- 3–5 words total
Allowed exception: Combined color + italic emphasis can be used in short headlines under 5 words.
TEXT HIGHLIGHT STYLE 05
The Italic Verb
When to use
When the brand promise is a verb. The italicized action becomes the message — already used in our tagline.
Rules
- Italic on a single verb only
- Verb sits at end of phrase
- Same size as the rest of the headline
- Same color as the rest
- One italic verb in one line, maximum
THE STRUCTURE
Lines, breaks & word counts.
Absolutes
Never use widows (a single word in the second line) unless using the Statement Stack.
COLOR LOGIC
Which text color on which Background.
DARK NAVY BACKGROUND
White
Sky
Amber
ROYAL NAVY BACKGROUND
White
BRIGHT BLUE BACKGROUND
White
LINEN BACKGROUND
Dark Navy
Royal Navy
Bright Blue
Black
MIST BACKGROUND
Dark Navy
Royal Navy
Bright Blue
Black
WHITE BACKGROUND
Dark Navy
Royal Navy
Bright Blue
Black
Sky
Amber
PAIRING
The eyebrow & the headline.
Amber Eyebrow + White Headline
Eyebrow carries the accent. Headline stays calm. One pop only.
Amber Eyebrow + Italic Joiner
Italic is a typographic style, not a color style. Eyebrow keeps the accent role.
AVOID Amber Eyebrow + Sky Headline
Two accent colors compete. Reader’s eye doesn’t know where to land.
AVOID Two colors in one phrase
Confusing to read. ‘Capital’ and ‘& Strategy’ look like two separate ideas. Use only one color for one phrase.
Do this.
Italic Joiner
One italic connector. One color. Reads as one breath.
Color Lift
Whole headline in Bright Blue on Linen. Two words, one color, no italic.
Statement Stack
Line 1 ~1.6× line 2. Same color. Period closes the thought.
Not this.
DO NOT Italicize Noun Italic on “Capital” — a noun. Italic is reserved for connectors & verbs only.
DO NOT Widow Three lines breaks rhythm. “Ahead” widows on its own line.
DO NOT Two Moves Stacked Color + italic + two different colors across one headline. Choose one move.
IN CONTEXT
One style & three contexts
The Italic Joiner working across a cover, an interior section, and a closing slide.
Cover Slide
Italic joiner sets the editorial tone before the deck opens.
Interior Data Slide
Same style, scaled down. The italic word stays the joiner.
Closing / Tagline
Italic-verb variant on close — a deliberate echo of the tagline.
CHEAT SHEET
The system & one page
Absolutes
- One style per headline.Each phrase stays one color.
- Use & instead of “and” in titles — the design signature.
- Never italicize a noun.
- Never bold Libre Caslon Text
Pull quote type treatment:
Count the words in the pull quote.
- TIER 1 SHORT: If the quote is 8 words → we can set it in italic.
- TIER 2 LONG: If the quote is 13-30 words→ set in upright roman.
- If the quote is over 30 words → not a pull quote. Re-treat as body.
- Quotation mark and name can use the same highlight color.
Quote over 30 words, not a pull quote. Re-treat as body.
PULL QUOTE EMPHASIS
Emphasis in Libre Caslon Text Regular
Emphasis Rules:
- Use one approved accent.
- Never mix the two in one quote.
- The quotation mark and highlighted phrase use the same accent color, creating a defined “color chord” pairing.
- The name stays neutral. Black on light, White on dark. The accent belongs to the quote, not the speaker.
- Set pull quotes in Libre Caslon only. Inter is reserved for the name. Never set the quote body in Inter.
THE ONE EXCEPTION
Pull quotes are the only place in-brand where color highlights a phrase mid-sentence. the reader expects emphasis in a quote. Use it sparingly.
Everywhere else, one phrase = one color.
DO NOT use Inter for pull quote
DO NOT mix multiple font styles within a single pull quote.
AVOID
- DO NOT use italics on long pull quotes.
- DO NOT mix multiple styles within a single pull quote.
- DO NOT use Inter for pull quote
For pull quotes longer than 8 words, italics are NOT PERMITTED. Not legiable.
PULL QUOTE EMPHASIS
Emphasis Color Logic
Principle: Quotation mark and the emphasis phrase always share the same color.
The body of the quote uses a different, more neutral color. This two-tone logic gives the reader a single entry point and keeps the composition unified.
Usage:
- Body: Black on light, White on dark.
- Mark + emphasis share one accent color.
Approved Combinations
Light Backgrounds
Mist + Bright Blue
Linen + Bright Blue
White + Bright Blue
White + Amber
White + Sky
DARK Navy + Sky
DARK Navy + Amber
Non - Approved Combinations
MARK ≠ EMPHASIS DO NOT USE Mark and emphasis in different colors.
DO NOT USE Two emphasis colors in one quote. No punchline lands.
Body in any color other than Black or White is NOT PERMITTED. Body is always Black on light, White on dark.
Typography Usage
Specified Examples
Both accent colors are allowed in this example because there's substantial visual space
Successful Typeface Usage Examples
Sell Sheet, illustrates correct use of type colors and proportions
Social Media Carousel, illustrates correct use of IvyOra* type and an artfully set headline
Social Media Carousel, illustrates correct use of IvyOra* italics for a quotation
Use of IVYORA DISPLAY is restricted to corporate collateral and centrally produced social, web, and event materials,and is not approved for any field marketing applications.
Slide, illustrates correct use an eyebrow, headline, subheads and body copy on Mist-colored flood background.
Slide, illustrates correct use an eyebrow and body copy in black.
AVOID THESE
Unsuccessful Typeface Usage Examples
DO NOT use warping or drop shadows for type.
Use of accent colored body copy is NOT PERMITTED.
Use of ALL CAPS for body copy is NOT PERMITTED.
Use of overly tight leading is NOT PERMITTED. Type must be set in APPROVED COLORS.
DO NOT use italics for unapproved type. Italics are reserved for quotes, joiner text or call outs.
DO NOT use ALL CAPS for headlines.
DO NOT bold Libre Caslon Text for body copy. DO NOT style contact information with incorrect colors or styles.
Use of mixed type is NOT PERMITTED for body copy or within a single phrase or sentence.
DO NOT change the typeface of the body or headline copy; it should always be a permitted typeface.
Statistic Styles
Numbers/Stats
Numbers/stats are the largest pieces of information and can be set in either Libre Caslon Text Regular or Inter Light (or Times New Roman or Arial when using default fonts).
All numbers/stats should be Bright Blue for light backgrounds and white for dark backgrounds.
Headline/Category Title
Headlines/category titles for the statistics are always set uppercase in Inter Bold (or Arial Bold when using default fonts) with loose tracking in black or white depending on background.
Support Copy
The qualifying information that supports the stats is always set in Inter Light (or Arial when using default fonts) in black or white depending on background. Support copy is approximately 25% smaller in size compared to the stats but should still be easily legible. The first letter of the first word after the stat is always lowercase, unless it’s a proper noun.
Horizontal Rules
Use a horizontal rule in 0.5 pt. to separate multiple stats. Horizontal rules are Bright Blue when placed on a white background and white when placed on a dark background.
Written Style
The information to the right is a quick guide on how to format commonly used types of information.
Company Name
The formal company name is Newmark. Do not reference it as NEWMARK, Newmark Knight Frank and/or NGKF.
Newmark
Name of Individuals and Offices
Names are always treated the same way, in all caps bold. The individual or office name is set in Inter Bold.
Barry M. Gosin
New York Headquarters
Titles
Titles are always treated the same way. The title is set in Libre Caslon Text regular.
Chief Executive Officer
Chairman of Newmark
Addresses
Addresses are always treated the same way. The individual or office name is set in Inter Bold and the address in Inter Light.
New York Headquarters 125 Park Ave. New York, NY 10017
Telephone Numbers
A lowercase letter “t” and two spaces always precede a phone number. Use “.” dots for dividers and include the country codes “+” all numbers.
t +1.212.372.2000
m +44.21.2566.7022
Avenues and Streets
Abbreviate Ave., Blvd. and St. only when used with a numbered address.
125 Park Ave.
Spell out and capitalize First through Ninth when used as street names; use figures for 10th and above.
Fifth Avenue 13th Street
Spell out and capitalize Avenue, Boulevard and Street when part of a formal street name without a number.
Park Avenue
URL Treatment
The URL should always appear in lowercase in body copy without the “www.”
nmrk.com In video, social, event signage, and environmental graphics, the URL may appear as NMRK.COM in all caps when used as a short, standalone call to action. Ensure high contrast, generous spacing, and sufficient size for legibility on small screens and at distance
Numbers
For numbers one through nine: one, two, three
For numbers 10+: 10, 11, 12 Example: “We have three concepts and 12 deliverables,” not “3 concepts and twelve deliverables.”
Square Feet
In formal documents and within full sentences, spell out square feet:
3,200 square feet
In charts, tables and graphs:
3,200 SF
350 unit
Square feet as an adjective:
3,200-square-foot building
350-unit multifamily community
Bullets & Lists
Four-level hierarchy. Use the lightest depth that conveys structure.
Bullets create scannability — but only when used with restraint. Newmark supports up to four nesting levels, each with a distinct, engineered marker.
EXAMPLE — LIGHT BACKGROUND
EXAMPLE — DARK BACKGROUND
Email Signature Specifications
Brand consistency must extend to email communications.
Follow the formatting below to ensure all contact details reflect the Newmark identity.
Name: Arial Bold, All Caps Title(s): Times New Roman, Title Case Company Name: Times New Roman, Title Case Email Address: Arial Regular, Lowercase Phone Numbers: Arial Regular
STANDARD CONTACT INFORMATION
Business Card
The business card is strictly black and white; no tints, gradients, or additional colors may be used.
The QR code must be solid black on a white background with clear quiet space on all sides to ensure reliable scanning.
Place the QR code in a prominent but secondary position (e.g., back of card, center-right or lower-right), so it is easy to scan without competing with the name and title.
DO NOT place any text, logos, or graphic elements within the QR code or its quiet space
Contact Information Formatting
All contact details (phone, email, URL, address) are set in the primary brand typeface in black on white for maximum legibility.
Phone numbers use dot separators instead of hyphens, e.g., +1 212.555.0123, applied consistently across all touchpoints (cards, email signatures, templates).
Only essential details are included: name, title, phone, email, office address, and web URL to keep the layout minimal and information-first.
*For font sizes below 24 pt, use IvyOra Text instead of IvyOra Display to ensure better legibility.