Brand Photography
Primary Brand Photography
Newmark’s primary brand Photography features abstract architectural images that are rich in texture and pattern.
People-Centric Photography
People-centric Photography integrates humans into an architectural space with the same visual sensibilities as the brand’s primary Photography. Ideally, shots capture people in motion within a space.
Themes & Sectors Photography
Themes & sectors Photography can be utilized to showcase specialized offerings within business lines, e.g., industrial properties, technology, office and retail.
Architecture
Abstract architectural images that are rich in texture and pattern.
Abstract architecture images must have white/gray/blue tones for consistency.
Themes & Sectors – People
Theme and sector imagery should show a mixture of people and place.
People imagery is candid, showing a person within the sector.
Themes & Sectors – Place
Theme and sector imagery should show a mixture of people and place.
Place imagery includes a variety of perspectives and scales and should be selected to be interesting and inspiring to the viewer.
Attention to detail
Attention to detail
Attention to detail
Seeing the bigger picture
Photography – Dont's
Theme and sector imagery should show a mixture of people and place.
Place imagery includes a variety of perspectives and scales and should be selected to be interesting and inspiring to the viewer.
X Saturation too high
✓
X Overly colorful
✓
X Overly posed
✓
X Contrast too high
✓
X Do not use blue overlays on imagery — only monotone (black or white) transparent overlays are permitted
X Do not apply gradients effects that distort or dilute the original color integrity
Headshot Guidance
Headshots are used in a variety of corporate materials and digital applications. Follow the guidelines below to ensure consistency across different types of assets. Black and white headshots or color headshots may be used depending on application.
Use a seamless, neutral background that is clutter-free. All headshots backgrounds will be digitally replaced with Pearl Gray.
Frame the image from the waist up and include extra background to the right and left of the body. This will enable you to use the same headshot in different formats while providing the flexibility to crop.
Photograph at eye level, but do not pose straight on. Tilt head slightly and/or angle one shoulder forward to avoid a direct head-on shot.
Square is the standard format for all headshots and is the required shape for presenting headshots in bios and corporate materials. Circle crops may be used selectively for digital applications where this format aligns with platform conventions. Always begin with the official square headshot to ensure consistency.
The examples to the right show how the final headshot will be cropped.
Black and white headshots are the standard for corporate level materials including the website, press releases, etc. Color headshots may be used in direct to client deliverables such as business development pitches and proposals.
Square Headshots
Use as the standard format for all core corporate materials, including:
– Website profiles – Press releases – Biographies – Resumes – Proposals
Circle Headshots
Optional format for:
– Ads – Social Media – Event Apps – Intranet & team tools
USAGE GUIDANCE
Color Headshot (uncropped)
Black-and-White Headshot (uncropped)
Square Headshots
Use as the standard format for all core corporate materials, including:
– Website profiles – Press releases – Biographies – Resumes – Proposals
Circle Headshots
Optional format for:
– Ads – Social Media – Event Apps – Intranet & team tools
USAGE GUIDANCE
Color Headshot (uncropped)
Black-and-White Headshot (uncropped)
Examples of Final Cropped Headshots
Preferred Headshot Holding Shape
Webpage Extreme Horizontal Format
Examples of Final Cropped Headshots
Preferred Headshot Holding Shape
Webpage Extreme Horizontal Format
Headshot Infringements
DO NOT use distracting backgrounds; make sure the background is seamless and neutral.
DO NOT crop too tight or tilt the camera.
DO NOT photograph from above or below; photograph at eye level.
DO NOT look away from the camera or take a profile picture.
DO NOT make your background too dark; a Pearl Gray background is a best practice.
DO NOT take a selfie.
DO NOT face the camera straight on; angle your body or head.