Retail Sub-Brand Guidelines - Quick Overview
SUPPLEMENTAL GUIDANCE FOR RETAIL COLLATERAL — TO BE READ ALONGSIDE THE MAIN CORPORATE BRAND GUIDELINES.
01
Usage: These guidelines apply exclusively to retail collateral and materials. They are not intended for use in any other sector or business unit.
*Questions about scope or application?
Reach out to the Director of Retail Marketing at Binh.Siu@nmrk.com.
For retail brand-related inquiries, please contact Retail’s Art Director at Ryan.Sprague@nmrk.com
02
Typography & Color: Follow the main corporate brand guidelines. Refer to the corporate standards for all approved typefaces, weights, sizes, and color palette usage.
Default Fonts
Primary Colors Usage
03
Glitching & Pixel Elements: Glitch and pixel-style graphic elements are reserved exclusively for retail materials and may not appear in other brand contexts.
When used, treat these elements as accents only:
- They should complement — not compete with the primary content.
- Do not allow these elements to dominate the composition or occupy the majority of the page.
- When in doubt, use less. Restraint keeps the retail identity refined and intentional.
04
Layering & Composition : Retail materials allow for greater creative freedom in how elements are composed on the page. Unlike standard corporate layouts, retail pieces may incorporate layering to create more dynamic, visually engaging work.
Approved elements for layering include:
- Photography
- Glitch and pixel treatments
- Typography and wordmarks.
Layering should feel intentional and curated— use it to create depth and energy, not clutter. Hierarchy and legibility must always be maintained.
