Signage Color Palette
Branded signage is composed of the brand colors shown to the right.
Background Color
The main signage color is always Newmark Blue.
DO NOT use Black, Gray, Rich Navy or Accent Blue.
The CMYK values were rigorously tested but color will vary among printers. Work with your printing contact to get as close to Pantone 300 U as possible. See page 16 for more information.
Logo and Text Color
The logo and text used on signage are always white. The logo should always be placed in the bottom left area of signage.
Patterns Color
Patterns should always be black and white. Use only approved patterns from the brand asset library on signage.
NEWMARK BLUE
PANTONE: 300 U
CMYK 100/56/0/0
RGB 0/107/182
HEX 006BB6
BLACK
CMYK 0/0/0/100
RGB 0/0/0
HEX 000000
WHITE
CMYK 0/0/0/0
RGB 255/255/255
HEX FFFFFF
PANTONE: 300 U
CMYK 100/56/0/0
RGB 0/107/182
HEX 006BB6
CMYK 0/0/0/100
RGB 0/0/0
HEX 000000
CMYK 0/0/0/0
RGB 255/255/255
HEX FFFFFF
Design Style
Choose from three different design styles with variations. Each template offers layout options that address the following needs:
– Single agent
– Multiple agents
– California license number
Design Style 1
Solid Blue
Design Style 2
Pattern Bottom Border
Design Style 3
Black Fill Bottom Border
Application for Multiple Agents
Design Style 1 Usage
Typography must always be white and left justified (except nmrk.com). The background color must always be Newmark Blue.
The CMYK values were rigorously tested but color will vary among printers. Work with your printing contact to get as close to Pantone 300 U as possible.
Use only the white brand logo.
- Headlines The headline must always be set title case in Baskerville Display PT Regular and be the largest piece of information on the sign.
- Agent Information All agent information is set in varying weights of Univers LT Pro.
Signage Logo Color
Newmark’s logos for signage follow a slightly different set of rules than other branded materials.
Primary Signage Logo White is the primary logo color used for signage. No other color of the logo should be used.
Signage uses only the secondary (white/KO) version of the logo.
Primary Signage Logo: White*
CMYK 0/0/0/0
RGB 0/0/0
Logo Color Infringements
DO NOT add a stroke or outline; the logo should have only a single-color fill of black or white.
DO NOT fill the logo with a color other than white for signage.
DO NOT use a black logo over a dark color or image; use only the white logo for signage.
DO NOT place a logo over a pattern; logos can be placed only on images or textures.
DO NOT fill the logo with a gradient; the logo should be solid white for signage.
DO NOT fill the logo with a pattern; the logo should be solid white for signage.
DO NOT fill the logo with an image or texture; the logo should be solid white for signage.
DO NOT apply any effects to the logo.
Signage Color Usage Infringements
DO NOT change the background color; it should always be Newmark blue (Pantone 300) on signage.
DO NOT change the headline color; typography should always be white on signage.
DO NOT change the logo color; use only the white version of the brand logo on signage.
DO NOT change the background color of the pattern border; it should be a white background with a black pattern fill.
DO NOT change the background color; it should always be Newmark blue (Pantone 300) on signage.
DO NOT change the typography background color; it should always be blue regardless of the template design.
Signage Typography
Our brand fonts are: Baskerville Display PT Univers LT Pro
Baskerville Display PT
Use only the regular weight.
Univers LT Pro
Use only the bold and roman weights.
Baskerville Display PT Regular
Headlines
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrs tuvwxyz @&%$1234567890
Univers LT Pro Bold Agent Name(s) (smaller signs)
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrs tuvwxyz @&%$1234567890
Univers LT Pro Roman
Agent Name(s) Phone Number(s) CA License Number(s) nmrk.com
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrs tuvwxyz @&%$1234567890
Signage Typography Styling
Type styling for both signage design options is outlined on the right.
When adding additional agents to a template, always enlarge or reduce the size of the name, phone number and license number (when applicable) proportionately to the original design.
To add an email address to the contact information, formatting should follow the specifications for the agent name or phone number depending on desired visibility and available space within the layout.
*California License Information All signage used in the state of California must include license numbers for agents referenced on the sign.
The license number CANNOT be the smallest piece of information on a sign; therefore, the point size of the license number must be the same as the web address.
1. WEB ADDRESS Univers LT Pro Roman Lowercase +0 White
2. HEADLINE Baskerville Display PT Regular Title Case +0 White
3. AGENT NAME Univers LT Pro Roman Univers LT Pro Bold (smaller signs) Title Case +0 White
4. AGENT PHONE NUMBER Univers LT Pro Roman +0 White
5. AGENT LICENSE NUMBER* Univers LT Pro Roman Uppercase +0 White
State of California Signage Guidelines
All Retail signage used in the state of California must adhere to the following guidelines:
The font size of the license number can be no smaller than the smallest size of any other type used in the material. A licensee must include their name, license identification number and responsible broker’s identity on all solicitations intended to be a first point of contact with consumers.
*California License Information All signage used in the state of California must include license numbers for agents referenced on the sign.
The license number CANNOT be the smallest piece of information on a sign; therefore, the point size of the license number must be the same as the web address.
1. WEB ADDRESS Univers LT Pro Roman Lowercase +0 White
2. AGENT NAME Univers LT Pro Roman Univers LT Pro Bold (smaller signs) Title Case +0 White
3. AGENT PHONE NUMBER Univers LT Pro Roman +0 White
4. AGENT LICENSE NUMBER Univers LT Pro Roman Uppercase +0 White
Signage Disclaimer Guidelines
Vertical/Square Layouts
For vertically oriented signage, left justify and place the disclaimer copy between the logo and the pattern footer in the lower left corner of the layout.
Vertical/Square Layouts
Vertical/Square Layouts
Horizontal Layouts For horizontally oriented signage, right justify and place the disclaimer copy in the lower right corner between the agent contact information.
Horizontal Layouts
Horizontal Layouts
Signage Typography Usage Infringements
DO NOT change the headline font; it should always be Baskerville Display PT Regular.
DO NOT reduce the headline size to the point where it is smaller than the agent name and/or contact number.
DO NOT change the size relationship between the agent name and phone number when adding additional contact information.
DO NOT further reduce the size of the California license information; it must always be the same size as nmrk.com.
DO NOT change the font for the agent name(s); it should always be Univers LT Pro Bold.
DO NOT change the weight of the headline font; it should always be Baskerville Display PT Regular.
DO NOT change the font for the agent phone number; it should always be Univers LT Pro Roman.
DO NOT change the size relationship of the California license information to the agent name and phone number.
Color Fill Usage
Color fills can be used on both signage styles.
Use only white or black.
DO NOT use Newmark Blue, Rich Navy or any other approved or unapproved colors colors in the areas where color fills are permitted.
White or black color fills can be used as the bottom border fill in place of approved brand patterns and textures.
DO NOT use a secondary/tertiary color or any other unapproved colors in the bottom border.
Signage Texture, Pattern and Color Fill Usage Infringements
DO NOT add a pattern without adjusting the scale for visual clarity.
DO NOT overly scale a pattern; it should feel balanced and uniform in size.
DO NOT use an unapproved pattern.
DO NOT use unapproved colors for the bottom border; use only white or black when not using a pattern or texture.
Resizing for Custom Signage
If a template size needed for signage does not exist on the Hub, follow the steps below when creating sizes from scratch:
- Choose an available template size that most closely resembles the ratios and shape of the new signage.
- Group elements in available template and copy over to new signage document.
- Scale grouped content until the needed vertical sizing is reached. This ensures the sizing of the logo, borders, etc. is correct for the new template.
- Adjust elements in the new template once content is in place.
- See specifics on headline and contact information adjustments to the right.
- Double-check the layout to ensure all elements will be readable at the new size, especially the logo.
Font styles can be increased if needed. Enlarge the name, phone number, and license number proportionately. The URLmust also match the updated font size if the license number is enlarged.
Headlines
The size of a headline can be reduced if other elements on the sign need to be larger, e.g., contact information.
The headline size should not be reduced by more than 10 points and should always be bigger than the contact information.
Contact Information
Names and numbers can be increased so long as there is adequate space in the layout. DO NOT increase them to the point that they are larger than the headline.
In situations that require more than two contacts, the placement of names and numbers can be adjusted to fit within the layout, i.e., names can run across a layout horizontally versus being stacked.
After adjusting the size and/or placement of names and numbers, always check that they are vertically centered between the headline and the logo.
Bespoke Signage
Consult the brand guidelines provided by the property for which the signage is being created.
Newmark Logo Application The logo may be the only visual representation of Newmark in these instances.
The Newmark logo should always be secondary in size to the property’s logo.
If placement guidance is not provided, opt for a location that aligns with the overall design aesthetic established by the property. In most situations, the logo should be placed on the bottom of the layout.
DO NOT place the Newmark logo next to a property logo.
Bespoke Example 1: Centered Logo
Bespoke Example 2: Left Aligned Logo