Logo Colors
Newmark uses two versions of the brand logo, the difference being their colors.
Primary Logo
Black is the primary and required color of the logo. It should be used in any instance where there is a light-color background. The NEWMARK logo should only appear in black or KO and never reproduced in color.
Primary Logo: Black
(Click the logo to download the asset)
CMYK
0/0/0/100
RGB
255/255/255
HEX
#000000
Pantone
Black C
Secondary Logo
White is the secondary logo color. The secondary logo should be used in instances where the primary logo is not legible when printed in black, e.g., on a dark-color background or over an image.
Secondary Logo: White
(Click the logo to download the asset)
CMYK
0/0/0/0
RGB
0/0/0
Logo on Brand Backgrounds
The white logo may be used on approved brand color backgrounds such as Dark Navy, Royal Navy and Bright Blue, where sufficient contrast and legibility are maintained.
These applications are commonly used across Newsletters, Offering Memorandums and Social Media posts.
LOGO NEVER REPRODUCED IN COLOR.
Approved Background Usage
DARK NAVY
ROYAL NAVY
BRIGHT BLUE
Neutral Colors
LINEN
MIST
WHITE
Logo Infringements
DO NOT add a stroke or outline; the logo should have only a single-color fill of black or white.
DO NOT fill the logo with blue or any color other than black or white.
DO NOT apply any effects or drop shadowing to the logo.
DO NOT use a black logo over a dark texture or image; the logo should always be legible.
DO NOT fill the logo with a gradient; the logo should be solid black or white.
DO NOT fill the logo with a pattern; the logo should be solid black or white.
DO NOT fill the logo with an image or texture; the logo should be solid black or white.
DO NOT place a logo over a pattern; logos can be placed only on images or textures
DO NOT stretch or elongate the logo.
DO NOT collapse the logo to avoid appearing skewed or condensed.
DO NOT adjust the transparency properties; the logo should be solid black or white.
DO NOT add tagline / team, name / specialty practice, etc. under the logo.
Corporate Logo Placement
The preferred placement of the Newmark logo is aligned to the top left or top right. All Newmark collateral must contain a logo.
Clear Space
At minimum, leave space equal to the width of the letter “W” from the logo around all four sides to ensure its predominance in layout.
NOTE:
Logo placement depends on layout. Always choose the position that ensures clarity, balance, and prominence, while respecting the required clear space.
Logo Usage Specifications
Top-Anchored for Navigation
(Digital, Web, Social)
Bottom-Anchored for Immersion
(Print, Presentations, Proposals)
IMMERSION MEDIA
Anything one would page or flip through.
Presentations, Documents, Print
Placement: Bottom Left
In long-form documents where reading is the primary goal, the logo anchors the bottom left corner. This “Editorial Anchor” clears the top of the page for headlines and content, allowing the narrative to lead.
Primary Use: PowerPoint Decks, Proposals, Letterheads, Whitepapers.
Guideline: Align the logo with the left text margin.
DIGITAL & NAVIGATION
Anything one would scroll through.
Web, Email
Placement: Top Left
In interactive environments, the logo serves as a homing beacon. We adhere to the universal UX standard of the top-left anchor to ensure intuitive navigation and immediate brand recognition.
Primary Use: Website Headers, Email Newsletters, App Interfaces.
Guideline: The logo must be the first element in the optical hierarchy, aligned to the grid's far-left column.
SOCIAL MEDIA
Anything for a carousel or post.
Social Web Content
Placement: Top Right
On social platforms, we must account for the platform’s native UI (profile avatars, handles). To avoid the "Double Logo" effect where our profile picture competes with the artwork, we shift the logo to the opposing corner.
Primary Use: Instagram Stories, LinkedIn Posts, Social Ads.
Guideline: Anchor the logo to the Top Right.
Logo Sizes
To maintain consistency and balance across all applications, the Newmark logo must always be scaled in proportion.
Placement should follow established guidelines from the previous page (anchored to the top-left, top-right, or bottom-left corner with required clear space).
NOTE:
If a specific project requires exception, consult the Brand Team for guidance.
How to quickly calculate sizing
Using the horizontal side of your layout increase the logo to full width, then scale down 15%-25%.
Most Commonly Used Applications
8.5” x 11” (flyer, brochure, book, etc)
Placement: Bottom Left
25% MAX = 2.125”
15% MIN = 1.275”
13.33” x 7.5” (Powerpoint slides)
Placement: Bottom Left
25% MAX = 1.875”
15% MIN = 1.125”
5” x 7” (postcard)
Placement: Bottom Left
25% MAX = 1.25”
15% MIN = 0.75”
4” x 6” (postcard)
Placement: Bottom Left
25% MAX = 1”
15% MIN = 0.6”
24” x 36” (Poster)
Placement: Bottom Left
25% MAX = 6”
15% MIN = 3.6”
1080px x 1350px (Social Media Post)
Placement: Top Right
25% MAX = 270px
15% MIN = 162px
Pairing with Client Logos
When using joint logos, the Newmark logo and the client or partner logo should be visually balanced and given equal visual weight, while ensuring Newmark remains the primary brand.
PLEASE DO
– Use same colour logos, white or black
– Use a 1pt stroke line between both logos
– Ensure both logos are visually spaced based on the width of the letter “N” in the Newmark logo
– Size logos proportionally to achieve optical balance, rather than matching exact dimensions
– Ensure logo pairings feel visually balanced at a glance
Optical Sizing for Client Logos
Client logos vary in proportion and structure (horizontal, square, stacked, or vertical). When paired with the Newmark wordmark, optical balance should take priority over strict height matching.in the Newmark logo.
Square or Compact Client Logos
Square or vertically proportioned client logos may appear visually smaller when scaled to match the height of the Newmark logo.
In such cases:
– The client logo may be scaled up to 2× the height of the Newmark logo
– Logo proportions must remain intact
– The Newmark logo must retain clear primary brand presence
Spacing Rules
For client logo lockups, maintain a minimum clear space equal to the width of the letter “N” in the Newmark logo.
– Clear space applies to the left and right of the logo lockup
– This spacing ensures correct separation, legibility, and visual balance
– Clear space rules remain unchanged when optical sizing adjustments are applied
AVOID
– Do not resize client logos arbitrarily
– Do not change logo stroke weight
– Do not distort, stretch, or skew logos
– Do not force equal width or equal height across logos
– Do not allow client logos to visually overpower the Newmark logo
