Logo Colors
Newmark uses two versions of the brand logo, the difference being their colors.
Primary Logo
Black is the primary and required color of the logo. It should be used in any instance where there is a light-color background. The NEWMARK logo should only appear in black or KO and never reproduced in color.
Primary Logo: Black
(Click the logo to download the asset)
CMYK
0/0/0/100
RGB
255/255/255
HEX
#000000
Pantone
Black C
Secondary Logo
White is the secondary logo color. The secondary logo should be used in instances where the primary logo is not legible when printed in black, e.g., on a dark-color background or over an image.
Secondary Logo: White
(Click the logo to download the asset)
CMYK
0/0/0/0
RGB
0/0/0
NEVER REPRODUCED IN COLOR.
Logo Sizes
For Print
Standard
The default logo size for the majority of printed materials, including brochures, one-pagers and presentations.
Where ever possible the size of the standard logo should always be sized at 100% (1.75 inches x 0.26 inches) to maintain brand consistency.
The only exceptions for logo resizing are large-format items, such as retail signage, large envelopes, event banners and posters, or when the available logo space is limited, such as client joint branding and other production space limitations. background or over an image.
Minimum
The approved minimum size Newmark logo is 1.0 inch in width. The minimum-size version of the logo is to be used only when the standard size logo is too large for the intended application.
Usage examples:
– Lapel pins – Pens and/or pencils
If an exception to the approved minimum size is required, please contact the corporate marketing team to discuss the situation.
STANDARD LOGO SHOULD ALWAYS BE SIZED
AT 100% (1.75 INCHES X 0.26 INCHES)
For Digital
Minimum Digital
Minimum Digital Size
The logo should never be set smaller than 72 px wide to ensure that “Newmark” is always legible.
Standardized Digital Sizing
For consistent sizing across email communications, etc., use the presized logo in the templates available on the Brand Hub and CampaignBreeze
Maximum Digital
Minimum Digital Size
The logo should never be set smaller than 72 px wide to ensure that “Newmark” is always legible.
Standardized Digital Sizing
For consistent sizing across email communications, etc. use the presized logo in the templates available on the Brand Hub and CampaignBreeze
Note: If a specific project requires exception, consult the Brand Team for guidance.
Logo Infringements
DO NOT add a stroke or outline; the logo should have only a single-color fill of black or white.
DO NOT fill the logo with blue or any color other than black or white.
DO NOT apply any effects or drop shadowing to the logo.
DO NOT use a black logo over a dark texture or image; the logo should always be legible.
DO NOT fill the logo with a gradient; the logo should be solid black or white.
DO NOT fill the logo with a pattern; the logo should be solid black or white.
DO NOT fill the logo with an image or texture; the logo should be solid black or white.
DO NOT place a logo over a pattern; logos can be placed only on images or textures
DO NOT stretch or elongate the logo.
DO NOT collapse the logo to avoid appearing skewed or condensed.
DO NOT adjust the transparency properties; the logo should be solid black or white.
DO NOT add tagline / team, name / specialty practice, etc. under the logo.
Corporate Logo Placement
The preferred placement of the Newmark logo is aligned to the top left or top right. All Newmark collateral must contain a logo.
Clear Space
At minimum, leave space equal to the width of the letter “W” from the logo around all four sides to ensure its predominance in layout.
NOTE:
Logo placement depends on layout. Always choose the position that ensures clarity, balance, and prominence, while respecting the required clear space.
Logo Size Ratio Guide
To maintain consistency and balance across all applications, the Newmark logo must always be scaled in proportion. This ensures the logo is visible, legible, and appropriately weighted without overpowering or being minimized. Placement should follow established guidelines (anchored to the top-left or top-right corner with required clear space).
NOTE:
The logo should span approximately 10–15% of the total page width on covers and similar layouts. Always maintain the fixed aspect ratio of 6.7:1 (width to height).
~12% of the full page width
Logo should span approx. 10–15% of total page width. Always maintain aspect ratio (6.7:1).
Pairing with Client Logos
When using joint logos, the Newmark logo and the partner logo should be visually balanced and given equal visual weight.
PLEASE DO
– Use same colour logos, white or black
– Use a 1pt stroke line between both logos
– Ensure both logos are equally spaced on either side of the stroke line
– Ensure both logos are the same height (scale logos proportionally so that the visual weight remains balanced).
AVOID
– Do not use mixed colour logos
– Do not change the stroke weight
– Do not resize one logo disproportionately or allow mismatched heights.
Spacing Rules
For client logo lockups, maintain a minimum clear space equal to the width of the letter “N.” This spacing applies only to the left and right sides of the lockup to ensure proper separation and visual balance.
