Do this.
Not this.
IN CONTEXT
One move & three contexts
The Italic Joiner working across a cover, an interior section, and a closing slide.
CHEAT SHEET
The system & one page
Absolutes
- One move per headline. Each phrase stays one color.
- Use & instead of “and” in titles — the design signature.
- Never italicize a noun.
- Never bold Libre Caslon Text
PULL QUOTE EMPHASIS
Two tiers, gated by word count
Pull quote type treatment:
Count the words in the pull quote.
- TIER 1 SHO RT: If the quote is 8 words or fewer → set in italic.
- TIER 2 LONG: If the quote is 9 words or more → set in upright roman.
- If the quote is over 30 words → not a pull quote. Re-treat as body.
- Quotation mark and name can use the same highlight color
Quote over 30 words, not a pull quote. Re-treat as body.
PULL QUOTE EMPHASIS
Emphasis in IvyOra Display Medium
Emphasis Rules:
- Use one approved accent
- Never mix the two in one quote.
- The mark + the highlight share one color. The quotation mark and the highlighted phrase carry the
- same accent, they form the color chord.
- The name stays neutral. Black on light, White on dark. The accent belongs to the quote, not the speaker.
- Set pull quotes in Libre Caslon only. Inter is reserved for the name. Never set the quote body in Inter.
THE ONE EXCEPTION
Pull quotes are the only place in-brand where color highlights a phrase mid-sentence. the reader expects emphasis in a quote. Use it sparingly.
Everywhere else, one phrase = one color.
DO NOT use Inter for pull quote
DO NOT mix multiple font styles within a single pull quote.
For pull quotes longer than 8 words, italics are NOT PERMITTED. Not legiable.
AVOID
- DO NOT use italics on long pull quotes.
- DO NOT mix multiple styles within a single pull quote.
- DO NOT use Inter for pull quote
PULL QUOTE EMPHASIS
Emphasis Color Logic
Principle: Quotation mark and the emphasis phrase always share the same color.
The body of the quote uses a different, more neutral color. This two-tone logic gives the reader a single entry point and keeps the composition unified.
Usage:
- Body: Black on light, White on dark.
- Mark + emphasis share one accent color.
Approved Combinations
Light Backgrounds
Mist + Bright Blue
Linen + Bright Blue
White + Bright Blue
White + Amber
White + Sky
DARK Navy + Sky Blue
DARK Navy + Amber
Non - Approved Combinations
MARK ≠ EMPHASIS DO NOT Mark and emphasis in different colors.
DO NOT Two emphasis colors in one quote. No punchline lands.
Body in any color other than Black or White is NOT PERMITTED. Body is always Black on light, White on dark.
Typography Usage
Specified Examples
Successful Typeface Usage Examples
Use of IVYORA DISPLAY is restricted to corporate collateral and centrally produced social, web, and event materials,and is not approved for any field marketing applications.
AVOID THESE
Unsuccessful Typeface Usage Examples
DO NOT use warping or drop shadows for type.
Use of accent colored body copy is NOT PERMITTED.
Use of ALL CAPS for body copy is NOT PERMITTED.
Use of overly tight leading is NOT PERMITTED. Type must be set in APPROVED COLORS.
DO NOT use italics for unapproved type. Italics are reserved for quotes, joiner text or call outs.
DO NOT use ALL CAPS for headlines.
DO NOT bold Libre Caslon Text for body copy. DO NOT style contact information with incorrect colors or styles.
Use of mixed type is NOT PERMITTED for body copy or within a single phrase or sentence.
DO NOT change the typeface of the body or headline copy; it should always be a permitted typeface.
Statistic Styles
Numbers/Stats
Numbers/stats are the largest pieces of information and can be set in either IvyOra Display Regular or Inter Light (or Times New Roman or Arial when using default fonts).
All numbers/stats should be Bright Blue for light backgrounds and white for dark backgrounds.
Headline/Category Title
Headlines/category titles for the statistics are always set uppercase in Inter Bold (or Arial Bold when using default fonts) with loose tracking in black or white depending on background.
Support Copy
The qualifying information that supports the stats is always set in Inter Light (or Arial when using default fonts) in black or white depending on background. Support copy is approximately 25% smaller in size compared to the stats but should still be easily legible. The first letter of the first word after the stat is always lowercase, unless it’s a proper noun.
Horizontal Rules
Use a horizontal rule in 0.5 pt. to separate multiple stats. Horizontal rules are Bright Blue when placed on a white background and white when placed on a dark background.
Option 1
OUR PLATFORM BY THE NUMBERS
Option 2
OUR PLATFORM BY THE NUMBERS
Written Style
The information to the right is a quick guide on how to format commonly used types of information.
Company Name
The formal company name is Newmark. Do not reference it as NEWMARK, Newmark Knight Frank and/or NGKF.
Newmark
Name of Individuals and Offices
Names are always treated the same way. The individual or office name is set in Inter Bold.
Barry M. Gosin
New York Headquarters
Titles
Titles are always treated the same way. The title is set in IvyOra regular.
Chief Executive Officer
Chairman of Newmark
Addresses
Addresses are always treated the same way. The individual or office name is set in Inter Bold and the address in Inter Light.
New York Headquarters 125 Park Ave. New York, NY 10017
Telephone Numbers
A lowercase letter “t” and two spaces always precede a phone number. Use “.” dots for dividers and include the country codes “+” all numbers.
t +1.212.372.2000
m +1.212.566.7022
Avenues and Streets
Abbreviate Ave., Blvd. and St. only when used with a numbered address.
125 Park Ave.
Spell out and capitalize First through Ninth when used as street names; use figures for 10th and above.
Fifth Avenue 13th Street
Spell out and capitalize Avenue, Boulevard and Street when part of a formal street name without a number.
Park Avenue
URL Treatment
The URL should always appear in lowercase in body copy without the “www.”
nmrk.com URL all caps in Video and Social
Numbers
For numbers one through nine: one, two, three
For numbers 10+: 10, 11, 12
Square Feet
In formal documents and within full sentences, spell out square feet:
3,200 square feet
In charts, tables and graphs:
3,200 SF
350 unit
Square feet as an adjective:
3,200-square-foot building
350-unit multifamily community
Standard Contact Information
Brand consistency must extend to email communications.
Follow the formatting below to ensure all contact details reflect the Newmark identity
Name: Arial Bold, All Caps
Title(s): Times New Roman, Title Case
Company Name: Times New Roman, Title Case
Email Address: Arial Regular, Lowercase
Phone Numbers: Arial Regular
Business Card
The business card is strictly black and white; no tints, gradients, or additional colors may be used.
The QR code must be solid black on a white background with clear quiet space on all sides to ensure reliable scanning.
Place the QR code in a prominent but secondary position (e.g., back of card, center-right or lower-right), so it is easy to scan without competing with the name and title.
DO NOT place any text, logos, or graphic elements within the QR code or its quiet space
Contact Information Formatting
All contact details (phone, email, URL, address) are set in the primary brand typeface in black on white for maximum legibility.
Phone numbers use dot separators instead of hyphens, e.g., +1 212.555.0123, applied consistently across all touchpoints (cards, email signatures, templates).
Only essential details are included: name, title, phone, email, office address, and web URL to keep the layout minimal and information-first.
