Brand Fonts
Licensed Fonts: These are primarily reserved for Newmark designers. If you don't have access to these fonts, use the secondary fonts on the next page. All designers should have access to these fonts.
Our licensed brand fonts are:
Baskerville Display PT
Use only the regular and italic weights as directed on the following pages.
Baskerville is part of the Adobe font family and can be activated in the font section of its website upon sign-in.
Univers LT Pro
Use only the bold and light weights as directed on the following pages.
AVOID
– Do not use bold Baskerville Display PT font.
Font licenses are limited. Unapproved license holders can purchase a copy of Univers LT
Pro Roman and Bold by contacting ITHelpDesk@nmrk.com
Baskerville Display PT Regular
Headlines
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
@&%$1234567890
Baskerville Display PT Italic
CTAs and List Headers
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
@&%$1234567890
Univers LT Pro light
Body Copy
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
@&%$1234567890
Univers LT Pro Roman
Special Cases:
Retail Signage
Digital Evites
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
@&%$1234567890
Univers LT Pro Bold Subheadlines: Uppercase Section Headlines: Title Case
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
@&%$1234567890
Default System Fonts
Non-Licensed (Free) Fonts: use these fonts when you don't have access to the brand fonts. Brand fonts are typically reserved for designers.
The default fonts are Arial and Times New Roman.
Use these fonts in situations where Baskerville and Univers may not be displayed correctly or font licenses are unavailable.
Instances where default fonts must be used:
– PowerPoint presentations
– Word templates
E.g., use Arial and Times New Roman in emails, Word documents and any PowerPoint files (.pptx) that will be shared outside Newmark.
AVOID
– Do not use bold Times New Roman font
– We use standard kerning, not wide or narrow
Font licenses are limited. Unapproved license holders can purchase a copy of Univers LT
Pro Roman and Bold by contacting ITHelpDesk@nmrk.com
Arial Bold
Replaces instances of Univers LT Pro Bold
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
@&%$1234567890
Arial Regular
Replaces instances of Univers LT Pro Light
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
@&%$1234567890
Times New Roman
Replaces instances of Baskerville Display PT Regular
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
@&%$1234567890
Times New Roman Italic
Replaces instances of Baskerville Display PT Italic
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrs tuvwxyz
@&%$1234567890
Web Fonts
When designing for mobile/tablet experiences (800px width), we recommend at least 22pt sizing for body copy. We also strongly suggest testing all experiences on intended devices for usability and sizing.
Our licensed brand fonts are:
Libre Baskerville
Access from Google Fonts: https://fonts.google.com/specimen/Libre+Baskerville
Univers LT Pro
Use only the bold and light weights as directed on the following pages.
AVOID
– Do not bold Libre Baskerville Display PT font.
Font licenses are limited. Unapproved license holders can purchase a copy of Univers LT
Pro Roman and Bold by contacting ITHelpDesk@nmrk.com
Libre Baskerville Regular
Headlines
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
@&%$1234567890
Libre Baskerville Italic
CTAs and List Headers
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
@&%$1234567890
Univers LT Pro light
Body Copy
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
@&%$1234567890
Univers LT Pro Roman
Special Cases:
Retail Signage
Digital Evites
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
@&%$1234567890
Univers LT Pro Bold Subheadlines: Uppercase Section Headlines: Title Case
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
@&%$1234567890
Font Usage
Our company’s primary typefaces are Baskerville Display and Univers LT Pro, both of which require a license. In instances where these fonts are not available, Times New Roman and Arial should be used as approved substitutes. Below are some examples of where you should use licensed and non-licensed fonts.
Brand Fonts
Baskerville Display & Universe LT Pro
Licensed Fonts: These are primarily reserved for Newmark designers.
Where to use:
Adobe Suite and other relevant design applications
Default Fonts
Times New Roman & Arial
Non-Licensed Fonts: use these fonts when you don't have access to the brand fonts.
Where to use:
PowerPoint, Word, Excel, Website, email and online content
Typography Usage: Quick Reference Guide
PLEASE DO
– Use Univers LT Pro (Bold, Light, Roman) and Baskerville Display PT (Regular and Italic) as primary brand fonts
– Use Arial and Times New Roman only when licensed fonts are unavailable (e.g. in PowerPoint, Word, or email)
– For mobile/tablet design, use at least 22pt for body copy
– Use Libre Baskerville as a web-safe substitute for Baskerville Display PT
– Use Serif fonts (Baskerville Display PT / Times New Roman) for titles and intro text
– Use sans serif fonts (Univers LT Pro / Arial for body copy
– Ensure that only eyebrow text is sans serif, bold and all caps
AVOID
– Do not bold Baskerville Display PT (Regular or Italic)
– Do not bold Times New Roman
– Do not use unlicensed or substituted fonts without approval
– Do not use Univers or Baskerville in external Word, PowerPoint, or email files
– Do not use decorative or off-brand fonts in any branded materials
Do not bold Baskerville and Times New Roman
Type Setting Reference
These examples break down the styling and size relationships of Newmark’s typography.
Typography Usage Infringements
DO NOT alter the case of subheadlines below the anchor’s horizontal rule; they should always be uppercase.
DO NOT change the typeface of the headline; it should always be Baskerville Display Regular or Times New Roman.
DO NOT change the typeface of the body copy; it should always be Univers LT Pro Light or Arial.
DO NOT change the typeface of section titles; they should always be Univers LT Pro Bold or Arial Bold and title case.
DO NOT bold Baskerville or Times New Roman Font.
DO NOT change the formatting of the About Newmark copy found on most templates.
DO NOT use unapproved colors for section titles; use blue for corporate pieces.
DO NOT alter the color of a headline; headlines are always 100% black.
DO NOT use unapproved colors for intro paragraphs.
DO NOT use Accent Blue color as headline/subheadline.
Statistic Styles
Numbers/Stats
Numbers/stats are the largest pieces of information and can be set in either Baskerville PT Display Regular or Univers LT Pro Light (or Times New Roman or Arial when using default fonts).
All numbers/stats should be Newmark Blue for light backgrounds and white for dark backgrounds.
Headline/Category Title
Headlines/category titles for the statistics are always set uppercase in Univers LT Pro Bold (or Arial Bold when using default fonts) with loose tracking in black or white depending on background.
Support Copy
The qualifying information that supports the stats is always set in Univers LT Pro Light (or Arial when using default fonts) in black or white depending on background. Support copy is approximately 25% smaller in size compared to the stats but should still be easily legible. The first letter of the first word after the stat is always lowercase, unless it’s a proper noun.
Horizontal Rules
Use a horizontal rule in 0.5 pt. to separate multiple stats. Horizontal rules are Newmark Blue when placed on a white background and white when placed on a dark background.
Option 1
NUMBER/STAT Baskerville Display Regular Title Case Only 30/45 pt. +0 Newmark Blue
SUPPORT COPY Univers LT Pro Light Sentence Case 8.5/12.5 pt. +0 Black or White
Option 2
NUMBER/STAT Universe LT Pro Regular Title Case Only 30/45 pt. +0 Newmark Blue
SUPPORT COPY Univers LT Pro Light Sentence Case 8.5/12.5 pt. +0 Black or White
Written Style
The information below is a quick guide on how to format commonly used types of information.
Company Name
The formal company name is Newmark. Do not reference it as NEWMARK, Newmark Knight Frank and/or NGKF.
Newmark
Name of Individuals and Offices
Names are always treated the same way. The individual or office name is set in Univers Bold.
Barry M. Gosin New York Headquarters
Titles
Titles are always treated the same way. The title is set in Baskerville PT Italic.
Chief Executive Officer
Addresses
Addresses are always treated the same way. The individual or office name is set in Univers Bold and the address in Univers Light.
New York Headquarters 125 Park Ave. New York, NY 10017
Telephone Numbers
A lowercase letter “t” and two spaces always precede a phone number. Do not use dots or parentheses when formatting telephone numbers, and leave off “+” and “00” for international numbers.
t 212-372-2000 m 212-566-7022
Avenues and Streets
Abbreviate Ave., Blvd. and St. only when used with a numbered address.
125 Park Ave.
Spell out and capitalize First through Ninth when used as street names; use figures for 10th and above.
Fifth Avenue 13th Street
Spell out and capitalize Avenue, Boulevard and Street when part of a formal street name without a number.
Park Avenue
URL Treatment
The URL should always appear in lowercase without the “www.”
nmrk.com
Numbers
For numbers one through nine: one, two, three
For numbers 10+: 10, 11, 12
Square Feet
In formal documents and within full sentences, spell out square feet:
3,200 square feet
In charts, tables and graphs:
3,200 SF
350 unit
Square feet as an adjective:
3,200-square-foot building
350-unit multifamily community
Horizontal Rules Infringements
DO NOT alter the weight of a horizontal rule; horizontal rules are always 0.5 pt.
DO NOT apply a business line’s color to a horizontal rule; use only blue or 30% black.
DO NOT change the line style of the horizontal rule; it should always be a solid line.
DO NOT apply a gradient to a horizontal rule; it should always be solid blue or 30% black.
DO NOT apply an effect to a horizontal rule.
DO NOT over apply horizontal rules to a layout.
DO NOT use a blue or 30% black horizontal rule on a blue or dark background.
DO NOT use a blue or 30% black horizontal rule on an image background that skews dark.
Standard Contact Information
Brand consistency must extend to email communications.
Follow the formatting below to ensure all contact details reflect the Newmark identity.
Name: Arial Bold, Title Case
Pronouns: Arial Regular, Title Case (optional)
Title(s): Times New Roman Italic, Title Case
Company Name: Arial Bold, Uppercase
Email Address: Arial Regular, Lowercase
Phone Numbers: Arial Regular
Use the following order and formatting:
Firstname Lastname (Pronouns)
Title 1
Title 2
t 212-372-2000
m 212-000-0000
firstname.lastname@nmrk.com
1. NAME
Arial Bold
Title Case
2. TITLE(S)
Times New Roman Italic
Title Case
3. COMPANY NAME
Arial Bold
Uppercase
4. EMAIL ADDRESS
Arial Regular
Lowercase
